3. Analytics and marketing tags (Google Tag Manager)
When Google Tag Manager is enabled, it loads tags defined in our GTM container. Depending on that configuration, additional cookies or identifiers may be set for analytics, advertising measurement, or conversion tracking.
Our cookie notice describes essential cookies we rely on to operate the site. Before loading non-essential measurement tags that require consent under applicable law, we configure GTM and the site notice to respect the consent choices available to visitors.
- Google Tag Manager: container loader and tag orchestration.
- Tags you enable inside GTM (for example Google Analytics, Meta Pixel, or Search Console verification helpers) may set their own cookies subject to their publisher documentation.